Ever come back from a much-hyped trip feeling underwhelmed? There’s a good chance the destination wasn’t wrong; it just wasn’t right for you. Travel isn’t one-size-fits-all, and what feels like the best place to go on holiday for one person can feel completely off for someone else.
You might be a true believer or just a casual follower, but our horoscopes do play a part in building the blocks of our personality. The weather we enjoy and the environments we gravitate towards often follow a pattern. Think of it this way: if you’re an outdoorsy person, you wouldn’t plan a trip to an urban concrete jungle and hope to have fun.
Call it intuition, habit, or astrology. Take it seriously or don’t. But if your sign lines up with a place you’ve always wanted to visit, that’s a win. If it points you somewhere new, even better. Either way, it might just change how you think about where to go on holiday next.
Below, we’ve matched each zodiac sign with destinations that suit its travel style. We’ve also shown how to book flights with Avios on both weekend breaks and long-haul trips.
Aries
Rio de Janeiro:
If you’re an Aries, sitting still is not part of the plan. You’d rather ram (pun intended) your way into the most challenging trip and see how far you can push it.
Rio de Janeiro doesn’t do half measures either. A hike up to Christ the Redeemer turns into a cable car ride to Sugarloaf, which leads to an afternoon on Copacabana and a night you didn’t really plan but fully commit to. There’s always something pulling you in a different direction, which is exactly how Aries like it.
Getting there with Avios is very doable if you plan ahead. Off-peak return Premium Economy seats from London to Rio cost 110,000 Avios plus £450, while Business Class comes in at 220,000 Avios plus £599. It’s not a small redemption, but it gets you straight into one of the most high-energy cities in the world.
Iceland:
If you’re not ready for a long haul, Iceland scratches the same itch. Instead of crowds and music, you get glaciers, volcanoes, waterfalls, and landscapes challenging enough to get your competitive juices flowing. You can always cool off afterwards at the Seljalandsfoss waterfall, stand on the black sand beaches, or chase the Northern Lights.
Everything feels slightly unreal, like the ground could shift at any moment. Basically, there’s enough rugged terrain to keep the active Ram inside you satisfied. And if a trip doesn’t leave you a little exhausted, it probably wasn’t worth it.
Off-peak return Economy flights from London to Iceland cost just 30,000 Avios plus £2, which makes it an easy choice for weekend breaks when you need to get away quickly.
Taurus
Tuscany:
Tauruses take the time to smell the roses. If you’re a bull, you’re not chasing packed itineraries or ticking off landmarks for the sake of it. Pace matters to you. So does good food, a decent glass of wine, and somewhere that lets you settle into it.
Tuscany is a natural fit, as you can spend entire days drifting through its rolling hills. An evening in the Orcia valley will spoil you forever, as will the wines that come with it.
Getting there is simple, too. Off-peak return Economy reward seats from London to Florence cost 26,000 Avios plus £2.
Bordeaux:
If you prefer something even more understated, Bordeaux works just as well. The city is built around pleasure done properly: good wine, good food, and no pressure to be anywhere quickly, all things a Taurus craves. You can explore the vineyards of Saint-Émilion, walk along the Garonne River, or spend an unhurried day at La Cité du Vin.
The wine, of course, is the anchor. You don’t need to be an expert to enjoy it; just be willing to take your time. For Taurus, that’s the whole point.
Off-peak return Economy seats from London to Bordeaux cost 20,000 Avios plus £2, which makes this one of the easiest ways to use Avios for a relaxed European trip and one of the best places to go on holiday for food lovers.
Napa Valley:
Napa Valley is prime Taurus location. This is not a place you rush through. It’s about comfort done right: tastings, long drives between vineyards, and days built around food and wine. You can visit wineries, book tastings, or even cycle between estates. The city is meant to be enjoyed slowly, ideally with a view and a second glass.
To get there, you’ll fly into San Francisco. Off-peak return Premium Economy reward seats cost 104,500 Avios plus £400, while Business Class costs 198,000 Avios plus £499.
Gemini
Amsterdam:
Known as the “social butterflies” of the Zodiac signs, Geminis love the hustle and bustle of crowded places. They love striking up conversations with strangers and trying new things. In short, they don’t like feeling stuck. You want options, variety, and the freedom to change your mind halfway through the day.
Amsterdam matches their energy and then raises it a couple of bars. You have to be quick on your feet and even quicker with your mood as you slip from the Rijksmuseum or Van Gogh Museum to canal-side cafés, then straight into the nightlife.
Off-peak return Economy BA reward flights from London cost 20,000 Avios plus £2, which makes it ideal for a quick break when you want something lively without committing to a long trip.
Berlin:
Geminis get bored easily, and Berlin doesn’t give them the chance. The city changes depending on where you are and what time it is. There’s always another version of the place waiting a few streets over.
You can start the day by visiting the Berlin Wall, get pulled into a conversation at a café, and end up somewhere you didn’t plan on, talking to people you’ve just met. Plans are optional, and curiosity does the work.
Off-peak return Economy flights from London to Berlin cost 20,000 Avios plus £2, so you get a very different experience for the same number of points.
New York:
If ever a city kept up with a Gemini, it’s New York City, where everything’s happening everywhere, all at once. Start the day in Central Park, spend the afternoon at the MoMA, and let the night take you to literally hundreds of off-the-beaten dive bars, delis, restaurants and neighbourhoods that each feel like their own world. In a city that never settles, a Gemini never has to either.
Off-peak return Premium Economy BA reward flights from London cost 93,500 Avios plus £350, while Business Class comes in at 176,000 Avios plus £399.
Cancer
Santorini:
If you have a Cancerian in your life, you know they’d rather curl up in a corner with a hot cup of chocolate than chase noise or novelty for the sake of it. Everything has to feel just right.
Not many places fit that bill quite like Santorini, with its whitewashed buildings, blue domes, turquoise waters and breathtaking scenery. Oia makes it easy to do very little and enjoy it, with views at every turn. You can watch the sunset over the caldera or sit by the sea without any real plan. It’s all good.
Off-peak return Economy reward seats from London to Santorini cost 30,000 Avios plus £2.
Dubrovnik:
Dubrovnik speaks to a Cancer’s love of history and a sense of home away from home. The old town feels preserved, almost untouched, with stone streets, quiet courtyards, and views over the Adriatic that make it impossible not to pause and soak it all in. Spend time walking the city walls, take a boat out to Lokrum Island, or find a spot by the water and plant yourself there with a book.
Off-peak return Economy reward seats from London to Dubrovnik cost 26,000 Avios plus £2.
Leo
Barcelona:
It’s true; Leos do like a bit of fanfare wherever they go. After all, it takes a lot of effort to brush their luxurious Lion mane, so the place they need to strut should at the very least match their style quotient.
Barcelona sits somewhere between royal and cool. There’s the architecture, the beaches, and a nightlife scene that’s perfect for letting that mane down. A day is not enough walking through Park Güell or along La Rambla, but if you manage, there are plenty of rooftop bars and late dinners that can help replenish your levels. The city gives a Leo exactly what they want: a stage, without the pressure.
Fly from London to Barcelona on off-peak return Economy reward seats for 26,000 Avios plus £2.
Monaco:
If you want to lean further into that sense of occasion, Monaco is the obvious step up. Only the king of the jungle can appreciate the luxury on display. Take in the yacht-filled marina or spend some time at the Casino de Monte Carlo to channel your inner James Bond. You can walk through Monte Carlo, visit the Prince’s Palace, or just sit somewhere with a view and take it in. There are no wrong answers in Monaco.
You can fly into Nice, which is close to Monaco, on an off-peak return Economy seat from London, costing 20,000 Avios plus £2, making this one of the easier ways to access somewhere that feels high-end.
Virgo
Athens:
Athens is a city where everything has context. The layers of history give each place a reason to be there, and the experience builds the more you take it in. It suits a Virgo’s need for depth and understanding. The Temple of Zeus is not to be missed as you marvel at the layout of this timeless city.
Off-peak return Economy reward seats from London cost 30,000 Avios plus £2.
Kyoto:
Home to 17 UNESCO World Heritage Sites, Kyoto is structured around tradition, which is exactly what appeals to a Virgo. You can visit temples, walk through bamboo forests in Arashiyama, or spend time in carefully maintained gardens. Extra points if you get to do it while wearing a kimono or stay in one of the many traditional ryokan inns.
You can book an off-peak return Business Class reward seat from London to Tokyo for 220,000 Avios plus £599.
Prague:
Prague brings that same sense of order with Gothic and Baroque architecture, along with Renaissance influences. A walk across Charles Bridge is almost a rite of passage, followed by visiting Prague Castle. The city appeals to a Virgo’s eye for detail, where nothing feels out of place.
Off-peak return Economy reward seats from London to Prague cost 20,000 Avios plus £2.
Libra
Paris:
Libras are intellectuals who look for balance and beauty everywhere they go. A destination should feel harmonious, not hectic. It’s only natural that Paris tops the list for cities Librans love.
Montmartre’s easy charm pairs well with the scale of the Louvre, and the city in between is made for wandering, with cafés and galleries perfect pit stops. Walking along the Seine and stopping for croissants and coffee is its own joy.
Book an off-peak return Economy reward seat from London to Paris for 20,000 Avios plus £2, for an unforgettable trip.
Florence:
As a Libra, you’re a sucker for the finer things in life, and Florence speaks to a Libra’s love of art and culture. The city feels like a living gallery, where every street, piazza, and fresco is carefully composed. You can lose yourself wandering cobblestone lanes, pausing in quiet squares, or lingering in museums without ever feeling rushed.
Off-peak return Premium Economy reward seats from London cost 26,000 Avios plus £2.
Scorpio
Tokyo:
Deeply passionate and magnetic, Scorpios don’t want surface-level experiences. You’re drawn to places that feel layered, a little intense, and worth exploring properly. A destination should give you something to think about, not just something to look at.
Tokyo has many things, but it’s not superficial. You can move from quiet temples to busy districts like Shibuya in the same day, then find yourself in a completely different setting by evening.
Book a trip from London to Tokyo on an off-peak return Business Class reward for 220,000 Avios plus £599.
Phoenix:
Phoenix suits a Scorpio’s intensity. The desert has a way of stripping things back, leaving space to reset and go deeper. Early morning hikes through the red rocks, long, quiet drives, and vast open skies all play into that need for solitude and reflection. You can visit the Desert Botanical Garden, hike in Camelback Mountain, or head out toward Sedona for something even more remote.
Fly from London to Phoenix on off-peak return Premium Economy reward seats for 104,500 Avios plus £400. A Business Class seat comes in at 198,000 Avios plus £499.
Sagittarius
Las Vegas and the Grand Canyon:
Honest and intellectually curious, Sagittarius travellers love destinations that call out to their adventurous, fiercely independent nature. Las Vegas is a strong starting point, but it’s really just the gateway. Yes, you’ve got the Strip, shows, restaurants, and a hundred different things happening at once. But a Sagittarius won’t stay put for long, not when the desert opens up just beyond the lights.
Shift gears completely by heading out for the Grand Canyon and challenge yourself by hiking across the rugged landscape. You can hike, take a helicopter tour, or just take in the scale of it.
Off-peak return Premium Economy reward seats from London to Las Vegas cost 104,500 Avios plus £400, while Business Class comes in at 198,000 Avios plus £499.
Marrakech:
If you want the rugged landscape but a taste of a different culture, Marrakech is the place to be. The medina, markets, and riads create an immersive feel. Time here can mean wandering the souks, visiting Jardin Majorelle, or setting off on a day trip to the Atlas Mountains.
It keeps you on your toes in the best way, with something new around every corner. For a Sagittarius, that constant sense of discovery is hard to beat.
Flights to Marrakech from London on off-peak return Economy reward seats cost 30,000 Avios plus £2 for that perfect holiday destination.
Aquarius
Singapore:
Eccentric and unconventional, Aquariuses don’t follow the usual script. You like places that feel slightly ahead of the curve, where a destination has something new to show you.
Singapore is designed to impress even the most seasoned traveller. It’s modern and constantly evolving but still rooted in culture. You can move between futuristic spaces like Gardens by the Bay and neighbourhoods such as Chinatown or Little India on the same day.
Book an off-peak return Business Class reward seat from London to Singapore for 242,000 Avios plus £670.
San Francisco:
San Francisco might look different from Singapore, but it has the same energy that would excite Aquarians. A walk across the Golden Gate Bridge is a given. Explore areas like the Mission District or take a trip out to Alcatraz for a change of pace.
Book flights with Avios and buy off-peak return Premium Economy reward seats from London to San Francisco for 104,500 Avios plus £400, while Business Class comes in at 198,000 Avios plus £499.
Pisces
Maldives:
Pisces people are deeply emotional and artistic people who love places that feel soft, immersive, and a little removed from everyday life. Water helps — their sign is a fish after all.
So, it’s no wonder the Maldives is at the top of the list. White sand and shimmering turquoise waters are the perfect backdrop for Pisces travellers. You can spend your days swimming, snorkelling, or doing very little at all.
To get to the Maldives from London, book off-peak return Business Class reward seats to Malé for 198,000 Avios plus £499.
Santorini:
Another water destination, but just a more accessible version. Take in the views and get a few selfies in the golden hour while you’re at it. Rent a car and drive all over the island, stopping wherever the mood hits you.
Off-peak return Economy reward seats from London to Santorini cost 30,000 Avios plus £2.
Paris:
Any more dreamier than Paris and you’d be sleeping in your bed. A day spent browsing through the books of Shakespeare and Company or a night beneath the glittering Eiffel Tower; need we say more? There’s literally nothing you can do in Paris that won’t be its own reward.
You can fly from London to Paris on off-peak return Economy reward seats for 20,000 Avios plus £2, another great example of how to spend Avios points.
