Thanks to a new partnership between the UK’s leading meal-kit service and the company behind Avios, IAG Loyalty, not only are mealtimes convenient, they’re now also a way to inch closer to that dream trip you’ve been planning. Every dish cooked at home could now help you book flights with Avios sooner than you think.
From 15 October 2025, both new and existing HelloFresh UK users can collect 1 Avios per £1 spent on their weekly recipe boxes (excluding discounts and account credits). Members of the British Airways Club can link their HelloFresh and Avios accounts directly, meaning you’ll now earn points every time you choose meals on HelloFresh.
And there’s more: customers will receive a bonus of 300 Avios on their first, fifth, and tenth boxes, giving the partnership a fast start for anyone signing up or returning to the platform. So, yes, choosing between creamy pasta or Thai curry for dinner could now be your first step toward an Avios flight redemption.
A Loyalty Partnership Built Around Everyday Spending
The collaboration marks the first time HelloFresh has partnered with a travel loyalty currency in the UK, and it lands at a moment when more brands are looking to turn routine household spending into travel-earning opportunities.
“As the Avios brand continues to grow as a leading global reward currency, we are excited to team up with HelloFresh to offer its customers the chance to collect Avios from home,” said IAG Loyalty chief commercial officer Rob McDonald. “Here at IAG Loyalty, we are all about delivering the goods, and we know this new partnership will prove a hit with UK customers looking to make mealtime more rewarding.”
HelloFresh sees it the same way. “At HelloFresh, we are always looking at ways to make our meals even more rewarding for our customers,” said HelloFresh senior director of marketing Sam Day. “We are delighted to partner with IAG Loyalty to help our customers turn delicious, home-cooked meals into steps towards their next adventures and experiences.”
How to Collect Avios with HelloFresh
Now that we’ve got you salivating at the prospect of some delicious meals that also bulk up your Avios account, the next practical question is, how does one start collecting them? Here it is, linking your accounts and earning points is intentionally simple:
- Sign in to HelloFresh from Avios: Follow the dedicated link from the Avios website.
- New customers: enter your email address to sign up
- Existing customers: just use your standard Hello Fresh login
- Link your British Airways Club account: Add your BA membership number when prompted. You’ll find it in your Avios profile alongside your balance.
- Collect Avios on every box: Once linked, you’ll earn 1 Avios per £1 spent on all future boxes. Avios are credited within 30 days of each delivery.
And that’s it. Now all you need to do is chop, simmer, eat, and earn. The partnership is useful for anyone looking to build a balance to book flights with Avios, redeem for cabin upgrades, or top up for hotel and car-hire rewards.
How Much Can I Earn?
HelloFresh is currently offering 600 Avios per box, a rate that’s actually the lowest earning level seen so far, appearing around 43% of the time since the partnership went live. In contrast, the highest rate has been available 58% of the time.
So, where does that leave you? While this isn’t the peak offer, meaning there’s a good chance we’ll see higher earning rates return, the opposite might also hold true, and it could dip. It’s all up to you and how you see it.
If you're planning to place your first order, time it right, and you could not only trigger the 300-Avios bonus milestones but also benefit from a stronger base rate and stackable HelloFresh offers, so it's worth tracking the fluctuating rates.
A Good Opportunity for Avios Collectors
Not all Avios-earning opportunities come from flying, credit cards, or airport shopping anymore. With this partnership, another slice of everyday life now feeds into the Avios ecosystem. For regular subscribers, this could mean thousands of points earned passively over a year, simply by choosing meals on HelloFresh instead of planning them at the supermarket.
It also offers a new earning stream for families who cook at home more than they fly, helping build balances for that big future Avios flight redemption.
And unlike many supermarket or dining partnerships, this one rewards intentional weekly spending, the kind that doesn’t require you to change your lifestyle. Just cook, eat, repeat, and watch your balance grow.
