Last Updated: 29 Sep 2024
While an excellent use of Avios, reward seats come with a caveat — limited availability. British Airways typically allocates up to 14 seats per flight across all cabins for Avios redemptions, which means proactive planning is necessary to secure a spot.
Certain popular destinations are notorious for their high demand, which can make reward seats particularly hard to come by. These include long-haul flights to the Maldives, Singapore, Tokyo, Hong Kong, and Cape Town. British Airways' trend report also shows increasing interest in destinations like St Kitts, Jamaica, and Malta, which may impact the availability of reward seats there too.
In this blog, we’ll explore the most frequently served British Airways routes from London Heathrow to help you strategize your Avios redemptions more effectively. After all, knowledge is power, especially when it comes to securing the best value from Avios award flights.
Best Value Destinations
Below are the destinations that provide the best value for your Avios redemption.
Barcelona
Freddie Mercury once belted out praises for Barcelona, and if you’ve visited, you’d sing along. Barcelona eclipses its Spanish siblings and island neighbours with sheer flair and verve.
Top Reasons to Visit:
- Camp Nou Stadium: Camp Nou is an architectural titan with a presence that commands attention. It holds 90,000 fans, making it one of the biggest in the world. Even if you're not into football, its sheer size and energy are overwhelming. Plus, the museum inside provides a look into the club’s legendary history and is packed with stories and trophies.
- The Tapas Experience: In Barcelona, tapas are less about filling the stomach and more a social art form. You get to try a bit of everything, from crispy potatoes to spicy chorizo, all in one meal. The tapas experience turns every meal into a communal feast, meant to be shared and savoured with friends or even friendly strangers.
- Tibidabo Views: The Tibidabo mountain provides breathtaking views of the sprawling coastline. Visitors can look out over the cityscape where the land meets the sea, spreading out beneath them like a living postcard. And there’s more: an old-school amusement park and a stunning church add layers to your visit.
- Sagrada Familia: Perhaps nothing symbolises Barcelona’s never-ending growth like the Sagrada Familia. This massive church has been under construction for over 100 years, and it’s still not finished! Slated for completion in 2026, it continues to draw visitors because of its intricate facades and towering spires.
- Beaches: After a day of exploring, you can chill on the sandy beaches right next to the busy city. Barcelona’s beaches provide a rare mix of city life and seaside vibes. One minute, you could be browsing shops and cafes, and the next, lounging on the beach with a smoothie in hand. It’s the best of both worlds.
Flights to Barcelona from London Heathrow start at 11,750 Avios plus 50p each way in Economy and 20,000 Avios plus 50p in Business Class.
New York
You might think you've seen big cities, but New York City is on another level. While there are indeed larger cities globally, none combine sheer size and verticality quite like the Big Apple.
Top Reasons to Visit:
- Broadway Shows: Catch the infectious energy of Broadway, where the spotlight shines on everything from toe-tapping musicals to heart-wrenching dramas that captivate audiences night after night.
- Culinary Diversity: New York is a melting pot of cultures, and this diversity is best tasted through its food. From the authentic dumplings in Chinatown to the hearty Italian meals in Little Italy, the city serves up a world tour for your taste buds.
- Iconic Landmarks: New York City’s skyline wouldn’t be the same without the Empire State Building. It stands as a testament to New York’s architectural ambition and the dreams that shape it, and it offers a bird's-eye view of the cityscape — it’s the kind of place that makes you say, “Wow, so this is New York!”
- Street Life: A leisurely walk is the best way to experience the pulse of New York. Stroll down Fifth Avenue, where the real show is on the sidewalk. As you navigate through the crowds, each step brings you face-to-face with the city's energy.
- Historical Significance: Beyond its towering skyscrapers, New York is steeped in history. Sites like the 9/11 Memorial provide profound insights into key moments that have shaped the city and the nation.
- Central Park: An oasis amidst the concrete jungle, Central Park is New York's favourite place for a picnic, a jog, or just watching the world and its dogs go by. Its open fields are the best meeting spots for friends, frisbees, and some impromptu yoga.
If you’re looking for flights from London to New York City, you’ll find off-peak Premium Economy tickets for 42,500 Avios plus £140 each way and off-peak Business Class flights for 80,000 Avios plus £175 each way.
Amsterdam
Amsterdam is often described as an urban village where the cosy scale of the city makes everything accessible. Unlike other European capitals, Amsterdam lets you experience much of what it has to offer without the rush.
Top Reasons to Visit:
- The Intimate Urban Experience: Amsterdam's modest population and compact design make it possible to feel a personal connection with the city. Every corner, café, and canal feels like it's part of a neighbourhood. The city invites visitors to partake in the local daily life rather than just observe it.
- Canal Cruises: With its numerous canals and bridges, the city’s layout seems like something from a fairy tale. You can only get the true feel of Amsterdam from the water, so a canal cruise is a key part of visiting.
- Architecture: From mediaeval buildings to the grand residences of the 17th century’s Dutch Golden Age, Amsterdam provides a panoramic view of history through its architecture. These historic facades define the city’s skyline and tell the tales of its prosperous past.
- Museums: Amsterdam's museums are all snuggly located within pedalling distance of each other. Whether it’s the grand art collections at the Rijksmuseum, the masterpieces in the Van Gogh Museum, or the history-rich halls of the Anne Frank House, each visit is a well of discovery.
- Easy Day Trips: Amsterdam's central location also makes it a perfect base for exploring the Netherlands further. Train journeys of just 10 to 15 minutes can transport you to charming neighbouring towns and cities, adding layers to your Dutch adventure without the hassle of long travel times.
Least Value Destinations
Flights to the below destinations may not be your best bet if you want to maximise the value of your Avios award flights. Unless you’re planning a work-related trip, we do not recommend using Avios for redemption on these routes, as they typically do not offer good value and often fall short of the 1p per Avios benchmark.
Edinburgh
Castles, kilts, and cobblestones — that's Edinburgh in a nutshell. This Scottish capital is a tale of two cities: the mediaeval relics of Old Town and the Georgian architecture of New Town, all compacted into one walkable city.
Top Reasons to Visit:
- Edinburgh Castle: Perched on an extinct volcano, this castle is the crown of the city skyline and packed with Scotland’s most dramatic history. It's also home to the famous Edinburgh Military Tattoo, a spectacle of music and colour not to be missed.
- Royal Mile: Stretch your legs and your imagination with a stroll down the Royal Mile, lined with quirky shops, historic pubs, and sounds of bagpipes, leading from the castle gates to the Queen's Scottish residence at Holyrood Palace.
- Literary Lore: Walk the same streets as literary giants like Sir Walter Scott and J.K. Rowling. The city's literary tours trace the inspirations behind some of the world's favourite stories – a must-do if you love books.
- Arthur’s Seat: Fancy a climb? Arthur’s Seat is an ancient volcano with killer views of the city. It's the perfect spot for a panoramic selfie or a quiet moment away from the city bustle.
As for points, the cost of an off-peak Economy ticket is 9,250 Avios plus 50p each way. If you prefer Business Class, it's 15,000 Avios plus 50p each way.
Glasgow
Scotland's largest city, Glasgow, packs a cultural punch with a mix of edgy arts, deep-rooted history, and a lively music scene.
Top Reasons to Visit:
- Concerts Everywhere: If live tunes are your jam, Glasgow’s your stage. This city’s always ready for an impromptu concert. Known as a UNESCO City of Music, it hosts a mix of music venues and an endless calendar of live performances.
- Green Spaces: For a city that loves its industrial roots, Glasgow is surprisingly leafy. Places like the Glasgow Green and the Botanic Gardens provide green retreats that feel miles away from the urban buzz.
- Architecture: Glasgow’s skyline is a live history book. You'll see everything from ancient history in its medieval structures to the sleek, modern lines of Zaha Hadid’s creations. It's the perfect spot for anyone fascinated by architectural evolution.
- Gregarious Locals: Known for their friendliness, Glaswegians are the real jewels of the city. Always ready with a story or a helpful tip, the local motto 'People Make Glasgow' is lived out daily.
For off-peak travel from London Heathrow to Glasgow, Economy seats require 9,250 Avios plus £0.50 each way, while Business Class seats are available for 15,000 Avios plus £0.50 each way.
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