Last Updated: 14 Mar 2024
If you're a part of the British Airways Executive Club, you're probably familiar with the journey from the Blue tier all the way up to Gold, with each level unlocking more British Airways Avios and BA reward flights as you go. But did you know there's a secret level that's even higher? It's called the Premier tier, and it's as exclusive as it gets.
The Premier tier is shrouded in a bit of mystery. Unlike the other levels, you won't find much about it on the official website, and there's no straightforward checklist to earn it. That's because Premier status is invitation-only, reserved for a select few whose loyalty (and spending) with British Airways goes above and beyond.
So, if you've never heard of it, don't worry — you're not alone. But if you're curious about the highest honours British Airways has to offer, you're in the right place to learn more about this elusive club within a club.
The Mystery of the Premier Status
What sets Premier status apart is not just its exclusivity but the absence of published criteria for attaining it. You can’t just reach Premier status by accumulating miles or points; its eligibility is determined by the financial contribution and influence one holds with the airline. The status is evaluated and renewed each year by the airline and requires holders to continuously demonstrate their value. It symbolises not just a recognition of past loyalty but an ongoing relationship that demands continual investment.
Premier status is designed for a select group: affluent individuals, key decision-makers in corporate travel, and influencers who can guide travel choices towards British Airways. This status operates discreetly, known predominantly among those well-versed in the airline's inner circle or active participants in frequent flyer forums.
How Do You Earn British Airways Premier Status?
Earning a British Airways Premier card is like gaining entry into an exclusive club. Rumour has it that the ballpark figure for consideration stands around an annual spend of £2 million with British Airways, though this number is discretionary. Some reports indicate that even after spending approximately £20 million with British Airways, people might receive only two or three Premier cards.
The key takeaway is that Premier status holders don't necessarily earn their status by flying frequently. Instead, they earn it through their control over significant travel budgets directed towards British Airways. In essence, while Gold members are celebrated for their loyalty in the air, Premiers are recognised for their financial loyalty on the ground.
What Perks Come with Premier Status?
Premier status with British Airways Executive Club is a comprehensive suite of services and privileges designed to make every journey with British Airways exceptional. In addition to all the benefits that come with Gold membership, Premier status holders enjoy the following perks:
- Use of the Special Services team at key airports: Premier status grants you access to British Airways' dedicated Special Services team at major airports. This elite team is on hand to ensure your journey is seamless, from expedited check-in processes to handling any special requests you might have.
- Personal escort to/from aircraft, even at remote stands: Navigate through the airport like royalty, with a personal escort to guide you directly to and from your aircraft. This service is especially valuable at remote stands for a hassle-free transition between the plane and the terminal.
- Access to British Airways lounges at all times: With Premier status, the doors to British Airways lounges are always open to you, regardless of whether you're catching a BA flight that day or flying with another airline.
- Ability to bring two guests into a lounge: Premier status makes lounge access more sociable, allowing you to bring two guests along with you. In comparison, a Gold member can only bring one guest. Whether it's business associates or loved ones, you can share the lounge experience with more of your companions.
- Access to top lounge: Your travel class no longer dictates your lounge access. As a Premier member, you're welcomed into British Airways' most exclusive lounges, including the Concorde Room at Heathrow and the Chelsea Lounge at JFK.
- Ability to share status with friends: Share the joy of premium travel by gifting Gold status to one friend and Silver status to two others. This generous perk allows your friends to experience a taste of the luxury and convenience that comes with higher-tier membership.
- An annual upgrade voucher, allowing a single cabin upgrade for two people: Similar to the coveted Gold Guest List GUF2 voucher, this benefit enables a once-a-year cabin upgrade for two, making your travel experience even more memorable.
How to Pursue Premier Status
If you find yourself in control of a hefty travel budget, possibly through your professional role, and you wish to ascend to Premier status, the path involves networking at the highest levels of British Airways. You’ll need a recommendation from a member of the British Airways board or a key sales manager, along with endorsement by five other BA executives, including the Chief Operating Officer.
Final Word
Getting Premier status is undoubtedly a coup for those who can manage it. But as enviable as the privileges are, they remain out of reach for most, reserved for a select few whose spending and influence align with the airline's highest expectations. So, while it's an incredible deal for the lucky invitees, the average traveller shouldn’t get their hopes up.