Last Updated: 21 Feb 2024
The great debate: Is it worth booking BA Club Europe reward seats with Avios? It's a question that many Avios collectors ask themselves when deciding how to spend their hard-earned points. On the one hand, flying in Club Europe offers a more comfortable and luxurious experience than Economy. But on the other hand, the cost of BA reward flights can be significantly higher than the equivalent Economy reward seats.
Travellers seem to split into two camps. One side is all about the maximum cash value per point. These folks have their eyes on the prize - long-haul BA Business Class flights to get the most from their points while getting access to premium travel experiences. On the flip side, there are experience-driven travellers who value their wanderlust more than any Avios-to-cash conversion rate. They see Avios as a golden ticket to indulge in luxurious escapades or as a little bonus to help them explore the world more often. For them, the allure of reaching their dream destinations outshines any concern about the exact number of Avios it takes to get there.
So, what's the verdict? We've set out to tackle the burning question in this blog post. We'll compare cash values, travel experiences, and overall value to help you make the best decision for your globe-trotting adventures.
Comparing Cash-Value
First, let’s look at how to compare the cash value of using Avios for Club Europe bookings, helping you to decide if it's a worthwhile investment for your travels. We’ll explore two popular European routes: London to Amsterdam and London to Bordeaux using these examples to analyse the cash value of Club Europe reward seats when redeeming Avios.
Crunching the Numbers
For a BA Club Europe reward seat from London to Amsterdam, you'll need 16,250 Avios plus 50p each way during off-peak times. The highest cash equivalent for this booking in May is £623 (£509 in fare, £114.08 in taxes), while the lowest is £241.67 (£132 fare, £109.67 taxes), depending on departure time and departure airport. Similarly, a London to Bordeaux Club Europe reward seat off-peak costs 15,000 Avios plus 50p each way, with the highest cash equivalent in May being £633.07 (£544 in fare, £89.07 in taxes) and the lowest at £233.07 (£144 fare, £89.07 taxes).
To get the most bang for your Avios bucks, aim for an equivalent minimal value of 1p per point for BA Business Class flights. Applying this rule to the highest cash fares for Amsterdam and Bordeaux, using 30,000 Avios and £1 cash to book Club Europe reward seats is a good deal. However, cash fares at £500 or less may not be the optimal use of your Avios.
Timing Your Redemptions
Timing is everything, especially when it comes to redeeming your points. Peak times, when cash fares are at their highest, often offer better value for your redemptions. So, if you're planning a trip during high season or a popular holiday, your points could go further in securing that coveted Club Europe seat.
Factoring in Lounge Access
For some travellers, access to the airport lounge is a non-negotiable part of their travel experience. Club Europe reward seat bookings grant access to the Business Class lounge, while Economy Class cash ticket holders will need to fork out around £45 for Aspire lounge access at London airports. Keep this extra cost in mind when comparing cash Economy bookings to Club Europe reward seat redemptions.
Fly Me to the Moon (at a Reasonable Hour)
When comparing BA reward flight options, don't forget to consider dates and times. The lowest cash fares often come with less desirable flight schedules, such as very early mornings or late nights. These lower fares are also typically available only mid-week, so if you're planning a weekend getaway, you may need to pay a higher cash fare or opt for Club Europe reward seats.
The Balancing Act
One option when redeeming Avios is to use fewer points and more cash. However, we recommend comparing the cash equivalent fare first if your primary goal is to maximise the cash value of your Avios. If you're more focused on minimising your cash expenditure, then using more points with a Reward Flight Saver might be the best choice.
Travel and Experience Value
For Avios collectors who prioritise the luxury travel experience over the exact cash value per point, Club Europe redemptions are a more appealing option. After all, there's something to be said for indulging in a little extra comfort and pampering on your European adventures. In this case, the value of Avios goes beyond the numbers and directly impacts the quality of your journey.
Comparing Travel Experiences
To better understand the difference between Club Europe and Economy, let's compare the perks and experiences offered by British Airways on these short-haul flights from London:
- Check-In Bliss: Club Europe passengers enjoy quicker check-in desks and shorter queues, allowing more time for duty-free shopping or relaxing in the lounge.
- Fast Track Security: Breeze through security with Fast Track access so that you can reach the best parts of the airport (lounge and duty-free) quicker.
- Priority Boarding: Be among the first to board, settle into your seat, and relax before takeoff. Although we have to say, this doesn’t seem to work particularly well at London City Airport.
- Double the Hand Luggage: Club Europe allows you to bring two bags on board, perfect for hand luggage-only weekend breaks.
- Check-in Two Bags: Enjoy a generous luggage allowance if you need it or are an enthusiastic over-packer.
- Galleries Club Lounge Access: Unwind in the Galleries Club Lounges and enjoy complimentary food and drinks before your flight. Please remember there are no lounges at London City Airport.
- Complimentary In-Flight Menu: Unlike Economy passengers, Club Europe travellers don't have to pay for in-flight food and beverages.
Considering these advantages, Club Europe redemptions offer a more luxurious and convenient travel experience compared to Economy, making it an attractive option for Avios collectors who value quality over quantity.
The Verdict
In determining whether Club Europe reward seats are worth booking with Avios, consider the factors that matter most to you. These might include the cash value of your Avios points, the luxury and convenience of the travel experience, or simply the desire to visit a specific European destination.
If your main objective is to travel in style, expand your travel opportunities, or visit a dream European destination, then Club Europe reward seats are a worthwhile option. The Avios redemption value is reasonable, ensuring you're not overspending your hard-earned points.
However, if your ultimate goal is to save as much cash as possible while maximising the return on your points, it might be best to use Avios points for Business Class redemptions on long haul routes instead. These tend to offer a greater return on investment.
As far as availability is concerned, Club Europe reward seat availability tends to be excellent, as there's generally less demand for seats and frequent flights. With many dates throughout the year offering up to six seats available, finding and booking Club Europe reward seats is relatively stress-free. So, whether you're interested in using your Avios points for Business Class for long-haul flights or Club Europe seats, use Reward Flight Finder to view availability up to a year in advance. You can also set alerts to be notified when your ideal seat becomes available to book.