Finnair has introduced a new way for travellers to earn rewards predictably, unveiling its ‘Subscribe to Avios’ programme—a monthly or annual subscription service offering regular Avios deposits to Finnair Plus members. Powered by Plusgrade, this is a significant step in Finnair’s ongoing efforts to reshape its loyalty programme, adapting to modern travel habits and meeting the growing demand for flexible, user-controlled rewards.
A fresh approach to earning: predictable Avios deposits
The Finnair Avios subscription gives travellers the option to receive a fixed number of Avios every month or year, offering consistency and convenience. Unlike one-off purchases or bonuses tied to promotions, this model introduces an entirely new layer of predictability into Finnair’s loyalty ecosystem.
Launched previously for BA, the Avios subscription service launch has been well received by frequent flyers looking to steadily build their balance. It's ideal for those planning Avios reward flights, aiming to top up their accounts ahead of peak travel periods, or simply seeking peace of mind when it comes to reward planning.
According to the airline, this service offers a more structured way to manage your Avios—one that aligns with today’s subscription-based lifestyle trends. Paired with Reward Flight Finder (RFF), Avios subscribers gain even greater control: they not only receive predictable points automatically, but can also track—live and in advance—opportunities to redeem those points for flights as soon as they become available.
Subscription pricing and packages
When it comes to choosing a plan, flexibility is at the core of the offering. The Finnair Avios subscription cost varies depending on the tier selected, with both monthly and annual options available.
The Finnair Avios subscription monthly model delivers a consistent monthly balance, while the Finnair Avios subscription annual option provides better value for those willing to commit upfront. Both plans come with fixed instalments of Avios—making it easier to forecast when you’ll have enough for your next redemption.
How the Avios Subscription Works
- Monthly or Annual Plans: Choose to pay monthly or upfront for a year. Annual subscriptions are discounted—get 12 months for the price of 10 if you pay annually.
- Automatic Avios Deposit: Avios are credited monthly to your Finnair Plus account.
- Flexible Tiers: Select the amount of Avios you wish to receive each month, suiting both casual users and frequent flyers.
- “Set and Forget” Experience: Subscriptions renew and deposit Avios automatically, so you always have a steady supply for redemptions.
| Avios per Year | Avios per Month | Monthly Price (EUR) | Annual Price (EUR) | Price per Avios (EUR) |
|---|---|---|---|---|
| 24,000 | 2,000 | €36.00 | €360.00 | €0.013 (1.3p/pt) |
| 48,000 | 4,000 | €63.20 | €629.00 | €0.011 (1.1p/pt) |
| 120,000 | 10,000 | €147.00 | €1,476.00 | €0.010 (1.0p/pt) |
| 240,000 | 20,000 | €282.00 | €2,808.00 | €0.010 (1.0p/pt) |
Powered by Plusgrade: an industry first
The platform behind the subscription model, Plusgrade, is no stranger to loyalty innovation. This partnership is at the centre of what Finnair has branded as a forward-thinking shift. The Plusgrade Avios subscription Finnair partnership delivers simple integration, ensuring a smooth onboarding experience and ongoing management.
As part of the Finnair Avios programme launched in March 2024, the Avios subscription powered Plusgrade marks the first time a global airline has collaborated with Plusgrade to offer this kind of loyalty enhancement in a recurring, tiered format. It’s part of a broader trend toward modernising frequent flyer programmes in a way that supports year-round engagement.
Why this matters for Avios collectors
Subscribers can expect a range of advantages, with Al at Pointszilla highlighting the Finnair Plus Avios subscription benefits “If you want to build up a pile of Avios points and you don’t mind waiting then it’s a viable option.”
From regular top-ups to exclusive price advantages compared to manual Avios purchases, this service is designed to support long-term planning.
The Finnair Plus Avios subscription becomes especially valuable when combined with sales or buy Avios Finnair Plus bonuses. Steadily growing your Avios balance through the subscription, rather than scrambling for miles just before a trip, is a game-changer for many travellers.
Frequent flyers with Finnair status can continue earning miles as usual while benefiting from the security of predictable deposits—a feature that adds another layer of loyalty stability.
Comparing with British Airways
Finnair and British Airways both now offer Avios subscription plans, giving members a way to buy points regularly at discounted rates. Both programmes are nearly identical in cost—around 1.0p to 1.3p per Avios, depending on the tier—but differ slightly in structure:
- Finnair offers plans from 2,000 to 20,000 Avios/month (up to 240,000/year), billed in euros.
- BA offers annual packages from 20,000 to 200,000 Avios, billed in pounds.
Annual plans for both give you two months free compared to paying monthly, and the highest tiers offer the best value per point.
| Avios per Year | Finnair (€ / £) | BA (£) | Finnair Price / Avios | BA Price / Avios |
|---|---|---|---|---|
| 20,000 | N/A | £259 | N/A | 1.29p |
| 24,000 | €360 / £302 | N/A | 1.3p | N/A |
| 48,000 | €629 / £528 | N/A | 1.1p | N/A |
| 50,000 | N/A | £549 | N/A | 1.10p |
| 100,000 | N/A | £1,049 | N/A | 1.05p |
| 120,000 | €1,476 / £1,239 | N/A | 1.0p | N/A |
| 200,000 | N/A | £1,989 | N/A | 0.99p |
| 240,000 | €2,808 / £2,358 | N/A | 1.0p | N/A |
The biggest perk?
You can subscribe to both programmes and freely transfer Avios 1:1 between them. That means UK collectors can take advantage of whichever plan suits them best—either building balances for BA long-haul redemptions or saving up for a Finnair business class flight.
Finnair’s higher annual cap (240k vs BA’s 200k) may appeal to serious collectors, but for most UK-based travellers, both offer an easy, predictable way to grow your Avios balance.
Earning and managing Avios smarter
Travellers can use the Finnair Plus points planner to determine when they’ll hit redemption milestones, and tools for Finnair Plus earn Avios tracking are more intuitive than ever.
This is particularly useful for anyone wondering how to earn Avios Finnair beyond flying. With the new structure, it’s now easy to integrate Finnair monthly Avios top-up into your loyalty strategy, with options to automated top-up each cycle.
There are also Finnair Plus Avios purchase options if you need to bridge a gap, while some members may even explore gifting with a Finnair Avios gift subscription—ideal for frequent travellers in your life.
Cancelling or modifying your subscription
Finnair also provides clarity around Finnair Plus subscription cancellation policies, allowing users to pause or cancel at any time without losing previously earned Avios. This flexibility is important, particularly for those with shifting travel patterns or those testing out the programme for the first time.
Renewals are straightforward, and the system allows members to renew Avios subscription or adjust packages via their online profile.
Finnair offers straightforward and flexible cancellation options for its Avios subscription service:
- Cancel Anytime:
You may cancel your Avios Subscription at any time before your next billing period begins. To ensure the cancellation applies to the next cycle, you must submit your cancellation request at least one day before the new period starts. - No Loss of Earned Avios:
All Avios earned through your subscription remain in your Finnair Plus account after cancellation. You will not forfeit any points you have already received, even if you discontinue your subscription. - Minimum Term:
The subscription service may have a required minimum commitment period (such as three months for monthly plans), depending on the specific offer you enrolled in. After fulfilling this term, cancellation is permitted at your discretion. - No Penalties Post-Minimum Term:
Once the minimum commitment is complete, you can cancel without penalty. If you cancel part-way through an annual subscription, Avios for the remainder of the period are not delivered or refunded. - Pausing Not Explicitly Offered:
As of now, pausing (rather than cancelling) your subscription is not officially available—only full cancellation is described in Finnair’s terms.
What’s next for Finnair loyalty?
The Finnair Plus loyalty reward ecosystem is evolving rapidly, and the Finnair Plus Avios reward plan signals a push toward simplicity and transparency. By offering this new pathway, the airline is not only rewarding loyalty—it’s nurturing it with practical, long-term solutions.
Expect the subscription concept to expand as demand grows and competitors watch closely. Finnair is not just selling Avios—it’s reshaping how travellers think about collecting them.
