Avios has taken a big step into retail. Introducing Avios Shop—a shopping portal that lets you reduce the price of iPhones, iPads and Macs by part-paying with points. Below we explain how it works, how it differs from the British Airways eStore (the earning portal), how to judge value, and who it suits.
What Avios Shop is and how it works
Avios Shop is a redemption portal on avios.com that currently features Apple products. You browse eligible items, choose your configuration, then apply Avios at checkout to reduce the cash price.
IAG’s announcement confirms a new retail redemption route for Apple devices, adding flexibility for BA Club members. Early user reports suggest there’s a part-pay cap (often cited around 25% of the item price) and that you can earn Avios on the cash element, but specifics may vary—always check the live terms in the portal before purchasing.
Independent testing also highlights a few practical rules: not every Apple line is eligible for part-pay, there may be monthly and household limits, and it’s best to complete your purchase in one session for tracking. Real-world value typically clusters around 0.5–0.6p per Avios (often a touch higher on mid-priced items). These figures come from community tests rather than formal policy, so treat them as guidance, not guarantees.
Can you spend Avios on Apple?
Yes—but currently as part-pay only. In other words, you use Avios to reduce the price rather than paying entirely in points. That’s the design intent of Avios Shop.
Step-by-step: how to use it
- Sign in
Go to avios.com, select Avios log in, and open Avios Shop. You can sign in with your BA Club details. (You may still see people searching for “BA Club”, but the current naming is simply BA Club.)
- Choose your device
Expect to see popular lines such as iPhone (including the newest generation), MacBook Pro, Apple Watch, iPad Air and Mac mini as availability cycles in and out. These featured ranges are highlighted in IAG’s launch communications.
- Apply part-pay
At the basket, choose how many points to redeem and you’ll see the cash discount update in real time. Some users report a part-pay limit of around 25% of the item price; check the on-screen ceiling for your order.
- Pay and collect
Depending on the product and current terms, you may earn Avios on the remaining cash portion.
Quick tip: if your goal is to spend points on Apple, use Avios Shop; if you want to earn points on a purchase, use the British Airways shopping portal (the eStore) to click through to participating retailers when Apple is listed.
Avios Shop vs BA’s shopping portal (eStore)
There are two distinct routes:
- Avios Shop (spend): Use points for an instant discount on eligible Apple items. Handy for a small redemption without draining your flight balance.
- British Airways shopping portal (earn): Click through BA’s eStore to participating retailers (Apple appears during certain promos) to earn bonus Avios on tracked purchases. You’ll also see searches like “BA shopping Apple”, “Avios eStore Apple” and “Avios points Apple Store” for this route.
In short: use Avios Shop for a cash discount today; use BA’s eStore to earn more Avios for future travel.
Is Avios Shop good value for Apple?
It depends on your goal. Community data suggests the value on Apple purchases averages roughly 0.5–0.6p per Avios after caps—useful if you want money off a device now, weaker if you typically achieve 1p+ on long-haul flight redemptions.
That’s why knowing if the Avios shop is worth it, comes down to your trade-off: a quick saving on hardware versus saving for premium cabins.
Things to consider:
- Opportunity cost: premium-cabin rewards can deliver much higher pence-per-point than retail redemptions.
- Market pricing: the Avios discount reduces Apple’s list price, but seasonal sales or retailer promos may match or beat your final figure.
- Nectar comparison: converting Avios to Nectar usually lands near ~0.5p per point; retail redemptions at a similar rate won’t outdo a strong flight redemption.
Reward Flight Finder (RFF) view: Avios Shop is ideal for “orphan” points or topping off a pricey device; for frequent travellers, flights usually win on value.
Key terms, limits and small print
- Part-pay only: full points checkout isn’t currently supported.
- Caps: expect a per-order discount ceiling and potential monthly/household limits; check the portal’s live terms before you confirm.
- Earning on cash: some transactions award Avios on the paid portion, subject to current rules.
- Session rules: complete your purchase in one session to help ensure tracking.
- Delivery: fulfilment via Avios Shop can be slower than buying direct during peak periods—balance speed against savings.
No promo code is required—the discount slider appears at checkout. Keep an eye out for any promotional banners in the shop or app.
Device-by-device pointers
- iPhone: new models typically appear promptly; part-pay applies up to the displayed cap.
- MacBook / MacBook Pro: high ticket prices can hit the discount ceiling, so the percentage saving may look modest even with lots of points.
- iPad / iPad Air: mid-range prices often produce the strongest pence-per-point results.
- Apple Watch: accessories and straps can be less generous due to eligibility rules and caps.
- Mac mini: popular for home setups; always check eligibility on the product page.
Don’t confuse the portals: earn vs spend
If you’re stockpiling points, the British Airways shopping portal is designed for earning—rates and eligible categories change with promos. That’s separate from part-paying on Avios Shop. Searches like “BA Avios eStore Apple”, “Avios eStore Apple” and “BA shopping Apple” will steer you towards the earning path.
Who should use it?
Choose Avios Shop if you:
- Have an upcoming Apple purchase and want an instant discount.
- Hold a modest points balance you’re unlikely to use for flights soon.
- Prefer simplicity over maximising every last pence-per-point.
Avoid if you:
- Aim for premium-cabin redemptions where Avios stretch further.
- Need fast delivery or custom builds immediately—check lead times and any part-pay limits in your basket first.
Final word
Planning to buy an Apple device with points? Start with Avios Shop. Prefer to earn instead? Head to the British Airways shopping portal and click through when Apple is featured. If you’re new to Avios, our guides on how to use, where to spend and how to log in map neatly to those two routes—spend via Avios Shop, or earn via BA’s eStore.
